Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”).

The terms used are gender-neutral.

Last updated: April 15, 2026

Table of Contents

Controller

Merve Kara / Zum Goldenen Löwen
Liederbacher Str., 60A
65929, Frankfurt – Unterliederbach,Germany

E-Mail: kontakt@hotel-zumgoldenenloewen.de

Overview of Processing Activities

The following overview summarizes the types of data processed, the purposes of their processing, and refers to the data subjects.

Types of Data Processed

  • Master data
  • Employee data
  • Location data
  • Contact data
  • Content data
  • Usage data
  • Meta, communication, and procedural data
  • Log data

Categories of affected People

  • Employees
  • Communication partners
  • Users
  • Third parties
  • Whistleblowers

Purposes of Processing

  • Communication
  • Security Measures
  • Organizational and administrative procedures
  • Feedback
  • Provision and optimization of our online offering
  • IT infrastructure
  • Whistleblower protection
  • Public relations

Applicable Legal Bases

Relevant Legal Bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or establishment. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) – The data subject has given their consent to the processing of personal data concerning them for one or more specific purposes.
  • Contract performance and pre-contractual inquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6(1)(c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject requiring protection of personal data do not override those interests.

National Data Protection Regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Federal Data Protection Act (BDSG). The BDSG contains in particular special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural people, in order to ensure a level of protection appropriate to the risk.

The measures include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding of availability and separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data and responses to data threats. In addition, we consider the protection of personal data already during the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.

Securing online connections by TLS/SSL encryption technology (HTTPS): In order to protect the data of users transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator for users that their data is transmitted securely and encrypted.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or the disclosure or transfer of data to other people, bodies or companies (which can be recognized from the postal address of the respective provider or if reference is explicitly made to data transfer to third countries in the privacy policy), this is always done in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the European Commission dated 10. July 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the European Commission and establish contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the standard contractual clauses serve as an additional safeguard. Should changes occur within the DPF framework, the standard contractual clauses act as a reliable fallback option. In this way, we ensure that your data remains adequately protected at all times, even in the event of political or legal changes.

For the individual service providers, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, in particular standard contractual clauses, explicit consent or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found on the European Commission’s website: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de .

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are revoked or no further legal bases for the processing exist. This applies to cases where the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal people must be archived accordingly.

Our data protection notices contain additional information on the retention and deletion of data that apply specifically to certain processing processes.

If several specifications are given regarding retention periods or deletion deadlines of a date, the longest period shall always apply. Data that is no longer required for the originally intended purpose but is retained due to legal requirements or other reasons will only be processed for the reasons that justify their retention.

Retention and deletion of data: The following general periods apply to retention and archiving under German law:

  • 10 years – Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
  • 8 years – Accounting documents, such as invoices and expense receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO as well as § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
  • 6 years – Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. wage slips, cost accounting sheets, calculation documents, price markings, but also payroll documents insofar as they are not already accounting documents and cash register receipts (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
  • 3 years – Data required to consider potential warranty and damage claims or similar contractual claims and rights as well as to process related inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Beginning of the period at the end of the year: If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the time at which the termination or other end of the legal relationship becomes effective.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consents given at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you are being processed and to obtain information about these data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the legal requirements, to request the completion or the correction of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that data concerning you be deleted without undue delay or, alternatively, to request restriction of the processing of the data.
  • Right to data portability: You have the right to receive the data concerning you which you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Provision of the Online Offering and Web Hosting

We process the data of users in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or end device.

  • Types of data processed: Usage data (e.g. page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved people). Log data (e.g. log files relating to logins or the retrieval of data or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices such as computers and servers). Security measures.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing processes, procedures and services:

  • Provision of online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a “web host”); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volumes, notification of successful access, browser type including version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilization and stability of the servers; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

Use of Cookies

The term “cookies” refers to functions that store information on user's end devices and read it from them. Cookies can also be used for various purposes, such as ensuring the functionality, security and convenience of online offerings as well as creating analyses of visitor flows. We use cookies in accordance with legal regulations. For this purpose, we obtain user's consent in advance if required. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We clearly inform about its scope and which cookies are used.

Information on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests as explained above.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device.
  • Permanent cookies: Permanent cookies remain stored even after closing the end device. For example, login status can be saved and preferred content displayed directly when the user revisits a website. Likewise, user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies, they should assume that they are permanent and that the storage duration can be up to two years.

General information on withdrawal and objection (opt-out): Users can withdraw their consent at any time and also declare an objection to processing in accordance with legal requirements, including via the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved people).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

Further information on processing processes, procedures and services:

  • Processing of cookie data based on consent: We use a consent management solution in which the consent of users for the use of cookies or for the procedures and providers specified within the consent management solution is obtained. This procedure serves to obtain, log, manage and revoke consents, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on user's end devices. Within the framework of this procedure, users consents are obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option to manage and withdraw their consents. The consent declarations are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information on the providers of consent management services is available, the following general information applies: The duration of storage of consent is up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of the consent (e.g. relevant categories of cookies and/or service providers) as well as information about the browser, the system and the end device used. Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

Contact and Inquiry Management

When contacting us (e.g. by post, contact form, email, telephone or via social media) as well as within existing user and business relationships, the information provided by the inquiring people is processed to the extent necessary to respond to the contact requests and any requested measures.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved people).
  • Data subjects: Communication partners
  • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form); provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).

Further information on processing processes, procedures and services:

  • Contact form: When contacting us via our contact form, by email or other communication channels, we process the personal data transmitted to us in order to respond to and handle the respective request. This usually includes details such as name, contact information and, if applicable, further information communicated to us that is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Social Media Presences

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This may result in risks for users, for example because the enforcement of user rights could be made more difficult.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. These may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on user's computers, in which user behavior and interests are stored. In addition, data may also be stored in usage profiles independently of the devices used by users (in particular if users are members of the respective platforms and are logged in there).

For a detailed description of the respective forms of processing and the options to object (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only they have access to the user data and can directly take appropriate measures and provide information. If you still need assistance, you can contact us.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Communication; feedback (e.g. collecting feedback via online form); public relations.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing processes, procedures and services:

  • Instagram: Social network, enables the sharing of photos and videos, commenting and favoriting of posts, sending messages, subscribing to profiles and pages; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.instagram.com; privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).

Plugins and Embedded Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or maps (hereinafter uniformly referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of the users, as they could not send the content to the user’s browser without the IP address. The IP address is therefore required for the display of this content or functions. We endeavor to only use such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. Through these “pixel tags”, information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, time of visit as well as further information on the use of our online offering, and may also be linked to such information from other sources.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons); location data (information on the geographical position of a device or a person).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision and optimization of our online offering
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”. Storage of cookies for up to 2 years (unless otherwise stated).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

    Changes and Updates

    We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

    If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

    Definitions

    In this section you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations are primarily intended to aid understanding.

    • Employees: Employees are people who are in an employment relationship, whether as staff, workers or in similar positions. An employment relationship is a legal relationship between an employer and an employee defined by an employment contract or agreement. It includes the obligation of the employer to pay remuneration while the employee performs work. The employment relationship includes various phases such as establishment, execution and termination. Employee data includes all information relating to these people in the context of their employment.
    • Master data: Master data includes essential information required for the identification and management of contractual partners, user accounts, profiles and similar assignments. This may include personal and demographic information such as names, contact details, dates of birth and identifiers.
    • Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This includes texts, images, videos and metadata.
    • Contact data: Contact data includes information that enables communication, such as phone numbers, postal and email addresses.
    • Meta, communication and procedural data: These include information about how data is processed, transmitted and managed, including metadata, communication data and process logs.
    • Usage data: Usage data refers to information about how users interact with digital services, including duration, frequency, device information and navigation paths.
    • Personal data: Personal data means any information relating to an identified or identifiable natural person.
    • Log data: Log data includes information about events or activities recorded in a system, such as IP addresses, timestamps and user actions.
    • Location data: Location data arises when devices connect to networks and indicates geographical position.
    • Controller: The controller is the natural or legal person who determines the purposes and means of processing personal data.
    • Processing: Processing means any operation performed on personal data, such as collection, storage, use or deletion.

    Created with Datenschutz-Generator.de by Dr. Thomas Schwenke